This June, we are taking danceSing back to the United States for an exciting three week expansion programme in New York City, supported by Techscaler.
It is a huge moment for us.
Not just growth, but impact at scale.
We are bringing our evidence based digital wellbeing platform into senior living communities across the East Coast, building on the strong foundations we have already created in the US.
Why the US, Why Now
The senior living sector in the United States is facing many of the same challenges we see in the UK.
Rising demand, workforce pressure, and a growing need to support residents not just clinically, but emotionally and socially.
At the same time, there is a clear shift happening.
Senior living leaders are recognising that wellbeing is not an add on.
It is central to quality, experience, and outcomes.
This is where danceSing fits naturally.
Our daily music, movement and mindfulness sessions are designed specifically for older adults, including those living with dementia, to improve mood, mobility, and connection.
Building on Real Success in San Francisco
This will not be our first step into the US.
Last year, with the support of Techscaler, we spent time in Silicon Valley, including San Francisco.
What followed has been incredibly encouraging.
One of our partner day centres in San Francisco is now one of our most engaged users, embedding danceSing into daily life. We are also onboarding a major senior living group who are already seeing the value of consistent, structured wellbeing.
Their feedback has been clear
- Residents are more engaged and active
- Staff feel more supported and confident delivering meaningful activity
- The whole environment feels more positive and connected
This is exactly the shift we aim to create.
Leading Our East Coast Expansion
A key part of this next phase is our growing US team.
Katie, our dedicated brand ambassador, will be leading danceSing’s expansion across the East Coast. She is building relationships with senior living operators, introducing the platform, and helping communities experience the impact first hand.
During our time in New York, we will be
- Visiting senior living communities
- Delivering complimentary engagement sessions
- Meeting leadership teams to explore long term partnerships
- Demonstrating how digital wellbeing can be embedded across entire organisations
This is about connection, not just sales.
A New Standard for Senior Living Wellbeing
The opportunity in the US is significant.
Senior living communities are looking for solutions that are scalable, evidence based, and easy to implement. Solutions that support both residents and staff, while enhancing the overall experience.
danceSing delivers all of this through one simple, accessible platform.
Daily content.
Proven outcomes.
A whole community approach.
Looking Ahead
As we head to New York this June, our focus is clear.
To support more older adults to move, connect, and feel good every day.
To partner with forward thinking senior living providers.
And to help shape a future where wellbeing is embedded into daily life, not treated as an extra.
From Scotland to San Francisco, and now to New York, this is just the beginning.
If you are part of a senior living community on the East Coast and would like to meet us, we would love to connect.
Because when wellbeing becomes part of everyday life, everything changes.
